The largest hospitality innovation event...
HIP is the leading European multi-specialist Horeca innovation fair, hosting the Hospitality 4.0 Congress, the world’s largest congress on trends and new concepts in hospitality.
Horeca Professional Expo
HIP has established itself as the most innovative and value-added event in our industry and is recognized as the “place to be” thanks to our commitment since the first edition to offer the latest trends that are impacting or will impact the global hospitality industry.
Showcase your latest hospitality solutions to 61,000+ owners and senior executives. Join industry leaders and more than 1.000 exhibiting companies will showcase the latest in machinery, equipment, cookware, technology, solutions, new concepts and food and beverage.
More than 60,000 sqm in 4 IFEMA halls to present your products and solutions in 13 innovation areas: Foodservice Solutions; Horeca Wine & Spirits; Coffee & Bakery; Smart Kitchens & Equipment; Health & Safety; Design & Experience; Digital World; New Concepts & Franchises; Delivery & Food as a Service; Automated Foodservice; Dependency and Healthcare
HIP promotes a more professionalized, sustainable, digitized and efficient sector in its management, operations and equipment.